After many franchise enquiries, the boys decided to trademark their brand. They visited a lawyer in the city of London and were informed that they would need to change the name from Chicken Shack in order to trademark, as there were many Chicken Shacks around the world (obviously)!
They racked their brains. ‘We serve chicken, we play blues music. We serve chicken, we play blues music…..’ mnnnnn. How about Chicken & Blues? Yes, it was available, and so our new, trademarked brand, was born!